Norma Morales Perez is senior vice president of brand and culture at EDENS. She leads the stewardship of EDENS’ culture and brand through four strategic areas: people, story, places and intellect. This encompasses many facets of the company’s work in community enrichment, including communications; culture and talent management; creative visual media production and marketing; architectural design strategies; and business and societal insight research. Norma first joined EDENS in 2011 and became the company’s director of design, leading creative placemaking and influencing strategy across all aspects of design, engagement and merchandising.