Producers of Balsamic Vinegar of Modena believe they have a duty to protect the product from imitators, and maintain the standards of aceto balsamico di Modena IGP, she is doing just that. Balsamic vinegar is a global ingredient now. For consumers, this popularity means they need to shop with care. There’s balsamic vinegar. And then there’s aceto balsamico di Modena IGP. In this video we hear from Giacomo Ponti, vice president at the Consortium for Protection of Balsamic Vinegar of Modena; Federico Desmoni, general manager at the Consortium for Protection of Balsamic Vinegar of Modena; and Cesare Mazzetti, vice president for the Consortium for Protection of Balsamic Vinegar of Modena.